Collaborates with management to define and develop marketing strategies to drive profitable growth;. Identifies, establishes and maintains relationships with brand partners, third party vendors, etc. to leverage current offerings, opportunities and successes. Increases agreed upon growth goals, drives demand generation and expands market share by identifying, planning and executing the activities required to ensure successful achievement of marketing business objectives. Markets products/brands within budget to obtain maximum profitability. Evaluates and adjusts strategies to respond to changing and/or competitive markets. Such activities may include the following as well as other duties as assigned:
Principal Responsibilities: Identifies and cultivates key relationships with influencers applicable Negotiates with suppliers to obtain Marketing Development Funds (MDF) for assigned brand and manages MDF budgets to maximize ROI. Continually collaborates with internal peers, and/or suppliers to effectively define, develop and execute marketing strategies. Develops and/or implements marketing policies and objectives. Manages the introduction of new programs or features. Defines the internal and external communication strategy for areas of responsibility Develops, implements and/or maintains all standardized marketing methodologies, tools and collateral of the assigned area ensuring consistent ?look and feel? for internal and external communications. Coordinates and manages applicable events. Contracts and works with outside vendors for development and delivery of marketing programs. May engage in contract negotiations May manage fee-based marketing programs focused on targeted markets May oversee the tracking of supplier rebates. Job Level Specifications: Foundational knowledge of specialized job functions, industry practices and standards acquired via academic instruction and/or relevant work experience of substantially the same level. Develops solutions to defined tasks, typical problems and projects appropriate in scope and complexity. May be solved by the application of specialized foundational knowledge and existing approaches and solutions to a variety of related situations. Work is usually performed independently and requires the exercise of judgment and discretion. Receives initial direction and work may be reviewed for accuracy and quality. Interacts mostly with immediate management and other professionals within the department or function. Actions typically affect own work assignments and department but erroneous decisions or failure to accomplish work may require some assistance or resources from within the department to remedy.
Work Experience: Typically less than 2 years with bachelor's or equivalent Education and Certification(s): Bachelor's degree or equivalent experience