Tech Data - Americas

  • Brand Marketing Manager II

    Location US-VA-Herndon
    Req Number
    2018-21857
    Weekly Work Hours
    40
    Shift
    8AM - 5PM
    Travel Required
    10%
    Relocation Assistance Available
    No
    Working Time
    Full-Time
  • Overview

    Collaborates with management to define and develop marketing strategies to drive profitable growth;. Identifies, establishes and maintains relationships with brand partners, third party vendors, etc. to leverage current offerings, opportunities and successes. Increases agreed upon growth goals, drives demand generation and expands market share by identifying, planning and executing the activities required to ensure successful achievement of marketing business objectives. Markets products/brands within budget to obtain maximum profitability. Evaluates and adjusts strategies to respond to changing and/or competitive markets. Such activities may include the following as well as other duties as assigned:

    Essential Duties & Responsibilities Required

    Principal Responsibilities:

    • Identifies and cultivates key relationships with influencers applicable
    • Negotiates with suppliers to obtain Marketing Development Funds (MDF) for assigned brand and manages MDF budgets to maximize ROI.
    • Continually collaborates with internal peers, and/or suppliers to effectively define, develop and execute marketing strategies.
    • Develops and/or implements marketing policies and objectives.
    • Manages the introduction of new programs or features.
    • Defines the internal and external communication strategy for areas of responsibility
    • Develops, implements and/or maintains all standardized marketing methodologies, tools and collateral of the assigned area ensuring consistent “look and feel” for internal and external communications.
    • Coordinates and manages applicable events.
    • Contracts and works with outside vendors for development and delivery of marketing programs.
    • May engage in contract negotiations
    • May manage fee-based marketing programs focused on targeted markets
    • May oversee the tracking of supplier rebates.

     

    Job Level Specifications:

    • Thorough knowledge of principles, theories and concepts in area of professional expertise.
    • Is competent in all job functions and has general understanding of the industry practices, techniques and standards.
    • Develops solutions to a wide variety of problems and works on projects requiring evaluation and analysis.
    • May refer to policies, practices and precedents for guidance but determines best course of action to achieve results.
    • Work is performed independently requiring judgment and discretion.
    • May receive some limited guidance for new assignments.
    • Work may be reviewed for overall adequacy.
    • Interacts with management and professionals within department and other parts of the organization.
    • May represent department externally on projects or with clients.
    • Actions impact the success of the overall department and sometimes the organization.
    • Failure to accomplish work or erroneous decisions will result in delays to projects, loss of revenue or allocation of additional resources to remedy.

    Qualifications, Required Knowledge Skills & Abilities and Working Conditions

    Work Experience:

    • Typically 3-5 years with bachelor's or equivalent or 1-3 years with master's

    Education and Certification(s):

    • Bachelor's degree or equivalent experience

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