Tech Data - Americas

  • Email Marketing Specialist

    Location US-FL-Clearwater
    Req Number
    2018-20311
    Weekly Work Hours
    40
    Shift
    8-5
    Travel Required
    None
    Relocation Assistance Available
    Yes
    Working Time
    Full-Time
  • Overview

    As a member of the Tech Data Agency, the ideal candidate for this role develops and implements Tech Data's digital marketing communications, including but not limited to online communications, digital integration campaigns, e-mail marketing campaigns, lead generation, digital asset production and management, and web advertising. Maximizes the various digital marketing assets of Tech Data digital marketing team and works to develop additional digital solutions that align with the overall marketing and strategic plans that support Tech Data and our vendor partner's goals and objectives.

    Essential Duties & Responsibilities Required

     

    • Designs HTML e-mail assets, and implements e-mail marketing campaigns including broadcast, newsletters, lead generation and nurture campaigns. 
    • Designs and implements responsive landing pages, web pages, web advertising and other online communications such as digital video, webinars and other digital messaging.
    • Reviews and interprets digital marketing analytics.
    • Executes A/B and multivariate testing, and testing roadmaps, as well as measures, analyzes and optimizes results
    • Formats all graphics, logos and images to be used in digital marketing materials and saves to shared repository.
    • Ability to troubleshoot digital bugs, and reconcile performance issues.
    • Reconciles financials of digital marketing jobs and process invoices for payment.
    • Discusses scheduling and service level agreements with Traffic and Production Team.
    • Serves as a resource to Project Specialists and Marketing Account Executives to consult on best practices for Digital Marketing.
    • Represents the Digital Marketing team in the development process of digital marketing activities.
    • Supports management in providing traininig and best practices to marketing teams how to plan, execute and report on status of marketing activities.
    • Works with management and stakeholders to identify and develop opportunities for increased productivity; revises procedures or devises new procedures or forms to improve efficiency of workflow.
    • Assists with development of personnel to work efficiently as a team and continuously improve the quality of their work, providing service levels that meet or exceed customer expectations. * Stays current on new technologies, and best practices in digital marketing 
    • Performs additional duties as assigned 
    • Meets attendance and punctuality standards
    • Organizes scripts, schedules and oversees recording of Message on Hold
    • Develops and implements webcasts and webinars.
    • Implements online surveys.

    Qualifications, Required Knowledge Skills & Abilities and Working Conditions

    The requirements listed below are representative of the knowledge, skill, and/or ability required.

    • Able to analyze and resolve complex issues and problems in a sound and timely fashion.
    • Able to coach others in the development of their skills.
    • Able to build solid, effective working relationships with others. Able to constructively work under stress and pressure when faced with high workloads and deadlines.
    • Able to create and conduct formal presentations.
    • Able to adjust readily to change and adapt as needed.
    • Able to avoid win/loss situations and ensure productive resolutions of conflict. Able to execute instructions and to request clarification when needed. Able to express ideas clearly and convey necessary information.
    • Able to identify needs and opportunities and develop action plans to address.
    • Able to recognize and attend to important details with accuracy and efficiency.
    • Able to work independently with minimum supervision. Able to maintain a positive attitude in the face of criticism, rejection, or failure.
    • Able to maintain and promote social, ethical, and organizational standards in conducting internal and external business activities.
    • Able to prepare/analyze appropriate reports and other business correspondence.
    • Able to provide courteous, timely service when addressing customer questions and concerns.
    • Knowledge and/or expertise in related area of responsibility.
    • Possesses strong leadership skills with a willingness to lead, create new ideas, and be assertive.
    • Possesses strong organizational and time management skills, driving tasks to completion.
    • Able to use relevant computer system applications (which may include spreadsheets, word processors, databases, etc) at an intermediate level.
    • Bachelor's Degree in position discipline, e.g., Marketing, Journalism, Advertising, Public Relations, preferred; plus four or more years' relevant experience preferred.
    • Agency and corporate marketing experience preferred.
    • Able to maintain confidentiality of senstitive information.

     

    Preferred experience with Marketing Automation tools such as Marketo, Eloqua, or Pardot.  

     

     

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