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Supports marketing related communications needs of designated business groups.
Communicates the company’s competitive advantage using a wide range of advertising and
communication media to promote the sale of company products and services and further the
company’s sales objectives.
Plans, implements and develops new marketing ideas and communications projects for business group and partners.
Provides guidance to businesses in developing and executing communications programs including product advertising.
Prepares communications material for internal and external use on products, services, business plans and management communications.
Determines and uses the most effective communication media to sell specific products or services.
Leverages web marketing, trade show activity and other marketing efforts of other business units.
Coordinates with vendors to produce promotional materials, marketing collateral, websites and other marketing communications materials.
Job Level Specifications:
Thorough knowledge of principles, theories and concepts in area of professional expertise. Is
competent in all job functions and has general understanding of the industry practices,
techniques and standards.
Develops solutions to a wide variety of problems and works on projects requiring evaluation and
analysis. May refer to policies, practices and precedents for guidance but determines best
course of action to achieve results.
Work is performed independently requiring judgment and discretion. May receive some limited
guidance for new assignments. Work may be reviewed for overall adequacy.
Interacts with management and professionals within department and other parts of the
organization. May represent department externally on projects or with clients.
Actions impact the success of the overall department and sometimes the organization. Failure to
accomplish work or erroneous decisions will result in delays to projects, loss of revenue or
allocation of additional resources to remedy.
Fluent in communication platforms including sharepoint, salesforce, powerpoint, and media buys
Typically 3-5 years with bachelor's or equivalent or 1-3 years with master's
Bachelor's degree or equivalent experience