Tech Data - US

Sr. Copywriter

US-FL-Clearwater
Req Number
2017-17576
Weekly Work Hours
40
Shift
8-5
Travel Required
Less than 10%
Relocation Assistance Available
No
Working Time
Full-Time

Overview

We're seeking a spirited and talented senior copywriter with experience in a range of advertising and marketing writing applications. This role offers a variety of project types including writing for digital marketing, print and direct mail promotion, industry journalism, video/commercial scripts, campaign concepting, engaging infographics and much more. Tech Data Agency delivers creative advertising services for Tech Data partners like HP, Cisco, Apple, Microsoft, IBM, Dell and many others. We pride ourselves on our award-winning work, friendly culture, great work/life balance and broad range of capabilities. Ideal candidate is light-hearted, solution-focused, creative-minded writer with strong ability to multitask, write for various brand personalities, having a background in consumer advertising/marketing.

 

Candidates must include a link to their online portfolio.

 

Please visit our site to see a sample of our work: http://www.techdata.com/tdagency

 

Essential Duties & Responsibilities Required

  • Deliver unique, unexpected concepts/ideas
  • Pitch campaigns to outside stakeholders in absence of Creative Director or Associate Creative Director
  • Demonstrates creative thinking and exceptional writing ability
  • Creates and develops promotion, advertising and other communications as requested
  • Brainstorms marketing concepts alongside creative team members and communicates them effectively
  • Presents and explains creative work (and the work of others) in group meetings to clients and prospects
  • Creates concepts to strategically position new products and services
  • Builds messaging platforms and proposals, and presents and sells them in client pitches
  • Writes compelling headlines, taglines, body copy and calls-to-action
  • Aligns copy with art direction
  • Translates technical services into marketing and demand-generation campaigns that communicate clear business messages and value propositions
  • Edits copy for clarity, message, grammar and compliance with Tech Data style conventions
  • Stays up-to-date on key technology, market and industry trends affecting company business segments
  • Conducts research as required to identify, collect and incorporate pertinent market and industry data into marketing materials
  • Adapts voice/tone to vendor, reseller and end-user audiences
  • Adapts writing style to Web, print, video and other media
  • Ensures content is on target for all assigned marketing communications materials
  • Develops and executes comprehensive marketing campaigns
  • Executes all assigned projects
  • Discusses scheduling and service level agreements regularly with Traffic department
  • Utilizes the traffic production tool (Workamajig) to manage client projects
  • Prioritizes work and provides project status reports as requested by manager or supervisor
  • Able to understand business strategy and solve problems quickly and creatively
  • Displays positive can-do-it-all attitude
  • Coaches non-senior copywriters when appropriate in order to elevate quality of work
  • Provides the department manager with a moderate level of support in maintaining the day-to-day operations and enhancing the quality and effectiveness of marketing communications materials.

Qualifications, Required Knowledge Skills & Abilities and Working Conditions

Required Exp:

10 Years

 

Education:

Bachelor's Degree

 

Candidates must include a link to their online portfolio. Work should include agency and/or campaign communications, lead generation campaigns, brand development and positioning, print and online advertising, brochures, Web content, video scripts and other creative work.


B2B experience preferred

Familiarity with AMA writing style preferred

Familiarity with Workamajig a plus

 

When you join our team you'll get:

  • Medical, Dental, and Vision Insurance
  • Tuition Reimbursement Program
  • 401(k) plan and Employer Match
  • Employee Stock Purchase Plan

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